Athlete's Alley | Sports Apparel
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Athletes’ Alley has been serving the athletic and custom decorating clothing needs of the Jersey Shore since 1976. For over 40 years, we have been providing quality service and imagination to a long list of satisfied customers representing teams, schools, leagues, businesses and community organizations. We have dedicated ourselves to providing our customers with the right product, at the right price, and at the right time!

Custom Embroidery & Screen Printing

Name Brand Athletic Equipment

In-House Design Department

Quality & Professional Service

Order My Gear

Hassle Free Online-Stores.
Take the struggle out of your next custom order! No more forms, No more Marketing,
No more collecting money, No more hassle…
Take advantage today!


In 2012 Athletes’ Alley acquired Firehouse Specialty Shop to help increase custom production capabilities. Adding Firehouse to the Athletes’ Alley brand has allowed for more in-house customization creating faster turn-around, better quality control and more savings. In-house Embroidery, Screen Printing, and Engraving/Awards is our specialty. Combining the two companies provides our customers with over 75 years of experience.

Touch, see and feel your clothing before you customize.

In our showroom, customers have the important ability to see, feel, and try on assorted uniforms, jackets, hats, etc.
We make every attempt to assure that our customers make the right decision regarding custom orders.

Quality Customer Service for Over 40 Years!

For over 40 years Athletes’ Alley has been a leader in the team sporting good and apparel industry. Our vast network allows us to compete in a highly competitive marketplace allowing us to pass savings on to our customers and keep the quality that our customers have grown to depend on over the years. Our friendly and knowledgable staff has the experience to guide customers through the best options to suit their needs and budget. Whether it’s a thousand shirts for an event, an on-line store program or a company picnic….you name it, for over 40 Years our staff has been there to produce it. Our customer service is second-to-none and is proven by our longevity in the marketplace.

Sporting Goods

From baseball to softball, basketball to soccer (just to name a few), Athletes’ Alley carries a tremendous inventory of name brand goods at discounted prices.


Our inventory is represented by these manufacturers. If you have a specific question about a particular product, please contact us during regular business hours.
Click here to see all of the brands we carry.